Do you hate writing pattern descriptions? I do! I find them incredibly hard to write.
Here's an example of one of my descriptions, this one from Bramble Fern Sweater.
I’m always looking for layering pieces for my boys come winter time. I designed this sweater to be perfect for those mild winter days. It has a simple knit-purl pattern as the main motif and 1x1 rib on the sides to give stretch and allow for growing room.
It's okay but it's not great. And it took me about 5 bajillion hours to come up with.
Well it turns out you can hire people do this for you! In my Designer Bootcamp, I try to encourage people to not feel like they have to do it all themselves. Hiring people do to things you don't like or aren't that great at can make the difference between a viable designing business and something that stays as a hobby. My friend Annika of NoirBettie writes great descriptions and so I asked her how she would rewrite the above example. Here's what she came up with:
Kids need layers! This aran-weight jumper knits up quickly and is deceptively easy, with a nature-inspired knit-purl motif on the front and back and ribbing down the sides to ensure a good fit--even when your little one inevitably grows as soon as you weave in the ends.
I love this. It works so much better at getting the main details across but has a lot more imagery in it. See how it makes you think about nature (a big theme in my design work and branding!) and how quick the sweater will work up? That's just what a good description should do. And I love the little comment at the end because it's funny (humour is also a big part of my branding!) but also lets the knitter know that this is a sweater that takes in account how fast kids grow. Overall it's a far better description and it would have saved me a few hours work if I just hired Annika in the first place. That means my pattern gets out quicker and I can spend that time doing far more productive things.
So what do you think? Write your own descriptions or hire someone? I think I'll be hiring someone for sure!